We provide our services in accordance with work and quality standards

Our overarching goal is to exceed customer expectations through consistent and reliable performance

About Asas

Asas is one of the leading companies in the field of Steel and its forms, It is the result of the merger of two active companies in the field of metal industries and contracting in the Kingdom of Saudi Arabia, name ly, Asas Factory Co. for Metal Forming and Asas Metal Steel Factory Co. For Ind. Established in 2005 ,and began its pioneering journey from its factories in Jeddah , Riyadh and Sudair City for Industry and Businesses . ASAS has become one of the most prominent industrial groups in Kingdom of Saudi Arabia and has established a wide investment base through major expansions over the years.

OBJECTIVES

  • Enhance its existing product range by focusing on product development and quality assurance. 
  • Strengthen relationships with existing customers by addressing their demands and maintaining highest quality standards in the same time. 
  • Expand capacity in certain products and add new products while working on entering into selected new markets within Saudi Arabia as well as within the Middle East. 
  • Continue to improve operations through cost rationalization and process optimization. 
  • Invest in new products that leverage ASAS value and make use of ASAS advantages to complement the Company’s product offering.

Mission

To enhance ASAS customers’ loyalty by providing market-leading and innovative products and services, through its existing sectors and new sectors in the future.

Vission

ASAS strives to become the leading group in the Kingdom of Saudi Arabia and the Middle East in the metal industries.

Key Drivers

  • Diverse and unique portfolio of products and services.
  • State-of-the-art manufacturing and production equipment situated in strategic locations owned by the Company. 
  • Financial strength and proven performance of the Group’s businesses. 
  • Ability to maintain and develop administrative, technical and financial skills. 
  • Highly experienced senior management with a successful track record in the capital goods.
  •  Strong relationships with a diverse customer base built over a long period of time.
  •  Experience in successfully launching new products in the capital goods.

Strategy

We offer a robust differentiation model that involves rapid upskilling in new projects, increased operational effectiveness, optimized value engineering skills, *out-of-the-box* solutions along eith multidimensional expertise to help clients achieve all development-related pillars, from design and financing support to facility management.

Responsibility

We take complete responsibility for our deliverables

  • Adhering to project deadlines, budget and quality.
  •  Exceeding expectations and always delivering projects on time.
  •  Being ethically responsible for the impact of our actions on stakeholders and the environment.

Integrity

The priceless intangible asset of any organization is integrity.

  • Preventing or avoiding all direct and indirect losses.
  • Constantly researching for cost-effective solutions and improving performance.

Learning

By instilling a work culture that ensures the learning curve is always high.

  • Identify and utilize the right knowledge and tools.
  • Support personal growth.
  • Invest in our peoples development.

Commitment

Being productive is key to reaching growth milestones.

  • Work as one team towards a common goal.
  • Are passionate about what we do.
  • Approach every project with a positive mindset towards achieving the impossible.

Asas Capabilities

Through our spectrum of services, we are committed to providing our clients with superior operational effectiveness and enhanced value to deliver innovative solutions of the highest caliber. Our overarching objective is to exceed client expectations through consistent and reliable performance in compliance with the industrys best quality practices. In line with global standards, ASAS has established and implemented an integrated Managment Check and quality system .

Chairman's Message

Ali Salem Batayeb

At ASAS, we are proud of our vital role in promoting the growth of the industrial sector in the Kingdom of Saudi Arabia over the past years, by providing the necessary support for the success of infrastructure modernization and development projects. We are also proud of our extensive experience in the metal industry sector, which helped us build a strong brand “Asas” and the success of our expansion plans inside and outside the Kingdom.

And with the help of God Almighty, we were able to increase our production capacities to meet the needs and requirements of customers in the Saudi market as well as invest in many promising opportunities in foreign markets, whether as distributors or manufacturers. As this success prompts us to continue working hard to consolidate the position of “ASAS” locally and regionally.

There is no doubt that the strategy of the wise government led by the Custodian of the Two Holy Mosques and His Royal Highness Prince Mohammed bin Salman, the Crown Prince, may God protect them, aimed at doubling the contribution of the industrial sector to the Kingdom’s GDP, had the greatest impact in supporting our expansion plans within the Saudi market.

CEO Message

Ali Radwan Asfour

“ The power of belief drives people to achieve what they initially supposed to be unachievable ” Through the effort and continuous hard work of its team, ASAS was able to achieve a quantum leap at the level of providing products and s ervices conforming to the highest quality and efficiency standards that a re comparable to their counterparts from major international compa nies, enhancing its position as A leading industrial and economical g roup that enjoys reliability and excellence. We are proud of our team, which includes qualified employees who have high-level expertise in various fields, marketing, engineering, technical and financial fields, as well as qualified and trained administrators. leading position of ASAS in KSA and MENA . The successful exper ience of ASAS , is leading us to continue our hard work in order to embody the goals of our strategic plans and future aspirations of contributing e ffectively in boosting economic development in the Kingdom and supplying loca l , regional and international markets with the best services that match the highest international standards . We ask Allah the contentious success in our quest to serve the nation and contribute in its prosperity . ASAS strives with its expertise to provide sustainable products in line with the Kingdom’s Vision 2030 Under our leaders and guardians, may God protect them.

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